OUR PURPOSE

Studio Wellspring began at the intersection of my work in brand and creator marketing at Google and my love for the consumer brands shaping fashion, beauty, and wellness. Through my studies at Wharton, Bocconi, and Harvard Business School, I analyzed how the most iconic brands found their footing and scaled. But what stuck with me wasn't just their success—it was watching businesses I admired hit a ceiling. Founders who built incredible products and loyal audiences but struggled to grow past a certain point or, worse, had to shut down because they couldn't sustain what they'd built.

I've been on both sides. I spent five years at Google as a Brand Marketing Manager, leading high-impact campaigns and creator programs for products like Gemini, Play, and YouTube. I learned how to build at scale and think strategically about growth. But I've also built social-first businesses myself—launched products, sold out runs, and struggled to replicate that success. What I learned is simple: visibility sparks momentum, but without real infrastructure behind it, that momentum fades.

Studio Wellspring is the result of that journey. I bring the strategic thinking and systems that typically exist at big companies to the founders and creators building the brands we know and love. My work isn't about pumping out more tactics—it's about giving you access to real marketing strategy. The kind that helps you diversify your channels, build community on platforms you own, and create the infrastructure that drives sustainable growth and longevity.

If you're at the point where you're thinking about scale, you've already done the hard part—proving product-market fit and going from zero to one. Now it's about building the systems and strategy that take you to the next level. That's where I come in.