performance creative,
grounded in brand thinking.
My approach to creative strategy comes from a career across brand marketing & partnerships, creator marketing, and performance. Each chapter taught me something different about brands, people, and what makes creative connect.
I believe in going deep before you go wide. Really knowing your customer. Understanding what makes the product special. Finding the insight that makes someone think, oh, that's me.
That's where the good stuff starts. Bringing customer truth together with brand identity, and you have a much stronger foundation for creative that connects, performs, and gives your business a solid creative system you can continuously build on.
No. 01
OUR PURPOSE
I didn't set out to work in advertising. But the more I worked across marketing, the more I saw how central it is to the growth stories of the DTC brands we all know.
Behind many of those brands is someone thinking deeply about the creative side of advertising: what to say, who to say it to, and how to keep finding new ways to connect with customers at scale.
I built Studio Wellspring to bring that kind of strategic thinking to more brands. Bringing together my experience across brand marketing, partnerships, creators, and performance, I work alongside founders and creative teams as a growth partner, helping them make paid social a bigger part of what's possible for the business.
No. 02
Our Style
I’m curious about the entire business.
I deeply want to understand your goals as a founder— where you’re trying to go, what’s currently working, and what you’re up against in the market so I can get a clear picture of what the business actually needs from its advertising right now.
I want to understand all of this before even touching the creative. I work closely with founders and creative production teams to make sure paid social supports the broader business strategy and is actually useful to the vision you're trying to build.
No. 03
OUR
METHOD
I believe great performance creative is both an art and a science. I start with buyer psychology, getting deep into the reality your customer lives in so we can understand what matters to them, where they are in their journey, and what they need to hear next. From there, I build the creative system around those insights, creating a clear strategic direction for the work while giving your team a framework for knowing what to test, why we're testing it, and where to go next. The goal is a creative operation where everyone is pulling in the same direction and the brand can keep learning, improving, and scaling.
BRAND THINKING, BUILT FOR PERFORMANCE.
THE ORIGIN
STORY
I created Studio Wellspring for founders and operators building standout brands in beauty, wellness, and technology.
I didn’t set out to work in performance advertising. My career started in brand marketing and partnerships, followed by creator marketing. My pivot into paid social gave me a front-row seat to how brands turn ideas into ads people actually want to watch, engage with, and ultimately act on.
At Google, I learned to think deeply about the work before it ever reached production. Who are we talking to? What do they care about? What makes this product feel relevant to them? Those questions have stayed with me, even as my work has changed form.
The more I looked at the DTC brands I admired, the more I saw the same pattern: the strongest brands had found a balance between brand and direct response. Their advertising could drive action without losing the thinking, personality, and distinctiveness that made people care about the brand in the first place.
That’s the space I wanted to work in. I understand both sides of that equation, and I’m interested in what happens when you bring them together with the right creative strategy and the systems to support it. That’s what I built Studio Wellspring to do.
I'm DANESHée, STUDIO WELLSPRING'S FOUNDER.
What happens after you build the audience? How do you turn that momentum into something you actually own?"
what I'm known for
Sparing yet BOLD POps of COLOR
weekend PLANS
Brunching
KNOWN TO SPLURGE ON
sample sales
MY FAVORITE PLACE TO HOLIDAY
mexico
ALWAYS ORDER ME A
french 75
ENTIRELY UNDERRATED
savory sweet combos
