As a strategist, I help brands clarify their positioning and build the growth strategy that turns attention into revenue.

Together, we define where your brand can win, then develop the positioning, messaging, and growth strategy that turns that advantage into consistent demand and increased revenue.

The goal is simple: build brands that grow through positioning, organic demand, and cultural relevance—not just paid acquisition.

I spent five years at Google working on flagship products like Gemini, Google Assistant, YouTube, and Google Play—leading partnerships with brands like McLaren, Samsung, and Volvo, and collaborating with top creators and celebrity talent.

My work sits at the intersection of brand strategy, organic growth, and cultural marketing because I believe that the right strategy turns a strong product into a growing brand.