I’m an ex-Google marketer of 5 years, most recently helping launch and grow Gemini as part of its original marketing team.

I help DTC beauty, wellness, and consumer technology brands turn customer insight into paid social creative that performs.

My work includes +134% paid social CTR and an 18-creator campaign with 7-figure paid spend that helped drive 51.2K new users.

Now I bring that experience to DTC brands, building repeatable creative testing systems grounded in customer psychology, direct response, and performance data.

The result is less guessing, sharper testing, and a clearer path to scale.