I help DTC beauty, wellness, and consumer technology brands turn customer insights into creative strategy that drives stronger paid social performance.

Great ad creative starts with knowing what your customer actually cares about. I use deep consumer and market research to uncover the insights that lead to stronger creative strategy.

Over five years at Google, I built my foundation as a brand marketer working across products including Gemini, Google Assistant, YouTube, and Google Play. That experience taught me how to connect a deep understanding of the customer with the creative work needed to move a business forward.

Today, brands can produce more creative than ever. The harder part is knowing what's worth making.

That's where I come in. I help founders and creative teams turn customer insight into creative strategy that gives their brands a  clear path to scale.