I help DTC beauty, wellness, and consumer technology brands turn customer insights into creative strategy that drives stronger paid social performance.

Great creative doesn't happen in isolation. It starts with understanding your customer, translating those insights into stronger creative ideas, and building a testing system that evolves alongside your business.

Over five years at Google, I worked across paid and organic social marketing for products including Gemini, Google Assistant, YouTube, and Google Play. Partnering with creators, agencies, and cross-functional teams, I developed campaigns that balanced brand storytelling, creator strategy, and measurable business impact.

Today, brands need creative judgment as much as creative volume. The advantage isn't making more ads—it's knowing which ideas are worth testing in the first place.

Today, I partner with founders and creative teams to turn customer insight into creative strategy, testing priorities, and campaigns designed to move people to act.