I help DTC beauty, wellness, and consumer technology brands turn customer insights into creative strategy that drives stronger paid social performance.

Great creative doesn't happen in isolation. It starts with understanding your customer, translating those insights into stronger creative ideas, and building a repeatable system that grows alongside your business. 

Over five years at Google, I built my foundation as a marketer working across paid and organic social for products including Gemini, Google Assistant, YouTube, and Google Play. Partnering with creators, agencies, product teams, and growth teams taught me how to connect customer insight, creative development, and business goals into campaigns that people actually respond to.

Today, brands need creative judgment just as much as creative volume. The advantage isn't in making more ads. It's identifying which ideas are worth investing in before production begins.

Today, I partner with founders and creative teams to uncover the customer insights that shape stronger creative, better marketing, and ultimately, business growth.