I help growing consumer brands move upmarket, refining their positioning and brand experience so they can capture the full value of what they've built and win in crowded categories.

Together, we refine your positioning and brand experience so you can price accordingly, attract loyal customers, and build a brand that sells itself.

My work is for founders who've built exceptional products, but the brand experience, pricing, and market perception haven't caught up yet.

The goal is simple: help you capture the full value of what you've built, cultivate the kind of loyalty that drives repeat purchase, and create a brand that doesn't need to chase attention.

I spent five years at Google working on flagship products such as Gemini, Google Assistant, YouTube, and Google Play—leading partnerships with brands including McLaren, Samsung, and Volvo, and collaborating with top creators and celebrity talent.

My work sits at the intersection of brand strategy, organic growth, and cultural marketing because I believe that the right strategy turns a strong product into a growing brand.